Typical Mistakes Event Planners Make and Tips to Evade Them
Planning events is a difficult job to undertake. There are so many different aspects that need to be accounted for. No matter how experienced you are in event planning, sometimes the errors are inevitable. However, there are some tips that you can use in order to avoid the usual mistakes event planners make.
Doing Everything on Your Own
A common mistake that a lot of event planners make is trying to do it all themselves. There is so much to do – finances, scheduling, registration, promotion – and that isn’t even considering actually running the event. No matter how experienced or skilled you are, you’re going to need help. Make sure you have a great team around you that you can trust.
Leaving Promoting to the Last Minute
One of the top mistakes event planners make is leaving promotion until right before the event. But the more time that you avoid doing this promotion, the less time that potential guests will have to schedule in order to attend it. You need to get word about your event early on, this way people will have plenty time to get organised.
Underestimate Crowd Size
If you are planning an event, you will need to consider your crowd size carefully. Ask yourself questions such as “do I have enough space to fit everyone?” “Do I have the staff to control the crowd?” and “Do I have enough food/refreshments for every person?” You need to be able to figure out how many people are going to actually attend well before the event is on.
Mistakes Event Planners Make: Last-Minute Rentals
You should not leave renting equipment out until the last minute. If you are getting Audio Visual equipment for your event, then make sure you give the company you are renting from two weeks’ notice. This gives them plenty of time to assemble, transport and set it up for you.
Don’t Thank Guests
If you want to have a long and successful career as an event planner then it is important to thank your guests. You want to maintain a relationship with them after they have been to your event. This will ensure that they attend future ones. Doing things such as sending thank you e-mails, phoning up important guests etc. will make them feel much more appreciative.
Not Considering Venue Size
You will probably know roughly the size of your venue. That is not enough. You need to know exactly how everything is going to be set up and how much space the guests will have. If your venue becomes overcrowded then guests will become uncomfortable. If it is a large space with not many people then it can make the event seem small and lacking in quality.
